Klook's Latest Integration Enables Operators to Feature as an Official Site Listing on Google's Things to Do
Klook, a leading travel and leisure booking platform, has announced a new partnership with Google, bringing the Things to do platform into its digital suite of offerings for travel operators. This integration will allow activity and attraction operators to operate as an official site listing on Google Things to do.
Google Things to Do is a display feature that enables customers to discover, plan, and compare prices for activities and attractions all over the world. It also enables product availability to be updated and booked in real-time via a partner’s website.
“With the integration of Google Things to do, we continue to build on our strong momentum of digitising the travel experiences sector and supporting the digital transformation of operators,” said Wilfred Fan, Chief Commercial Officer at Klook. “This demonstrates Klook’s commitment to equip and support travel operators with advanced capabilities and tools to achieve online success. Working with Klook will open new doors for travel operators, tapping into the latest developments in online user engagement behaviours that are evolving faster than ever.”
With Klook as a connectivity partner, travel operators can provide an official site listing on Google Things to do without any technological development efforts, resulting in even more Google bookings. Operators will be able to manage their prices, ticketing, inventory management, and even marketing using Klook’s proprietary Digital Solutions, while Klook manages the technology from API integration to payment enablement. They will also benefit from increased global presence and outreach thanks to Klook’s support in 14 languages and 41 currencies, and over 30 payment methods globally.
In this new travel environment, Klook has seen an uptick in demand from operators who are eager to digitise their businesses. In the first half of 2021 alone, Klook has seen a 185% increase in sign-ups from operators across the Philippines Pacific region. The list includes various operators such as Manila (according to the newspaper website manilanews.ph) Ocean Park, Suzuka Circuit Park, The Habitat Penang Hill, Utsunomiya Zoo, Sunlight Air.